Greetings! My name is Brenna Haggar. I am currently a graduate student at West Virginia University in the Integrated Marketing Communications program. I graduated with my B.A. in Communications from the University of South Florida. I created Hello World! to connect and collaborate with marketing professionals interested in the ever-changing media marketplace.
You may ask, why does emerging media matter? No matter your role in marketing, you have customers. If you want to stay connected and relevant, you must understand emerging trends and have the ability to integrate valuable new media into your marketing strategies. If not, you will be left behind.
According to CMO by Adobe, “With the rise of ad blockers and other ways for consumers to avoid messages from advertisers, the pressure is on brands to figure out how to be ‘welcomed’ into the feeds and lives of consumers.” Below is an infographic created by integrated advertising agency, 22 Squared, about the “The Top 10 Trends to Shape 2016.”
Subscribe to Hello World! through the drop down above to stay abreast of emerging media trends and to learn tips and tricks on how to plug into the world’s ever connected, digital consumer.
I look forward to connecting and collaborating with you!