Want to reach Gen Z? Snapchat it!

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You’ve most likely heard of Snapchat, the “mobile photo messaging application that lets you take photos or videos, known as ‘snaps.’ These snaps can be sent to users you are connected with for a maximum of 10 seconds — meaning a user can only view your snap for 10 seconds or less, after which that snap is deleted forever.” The million-dollar question is whether or not you’ve integrated it into your marketing strategy yet?  If not, do not procrastinate. This emerging social platform is the primary communication tool for younger demographics. Did you know:

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In addition to the statistics above, it is important to note that 76 percent of Snapchat users purchased a product online in the last month. The user demographics may be young, but they are a purchasing powerhouse.

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Now you’re convinced that your brand must include Snapchat in its marketing strategy. Where should you start? The following tips from the Social Media Examiner will help you launch Snapchat for your business.

First, setup your Snapchat account by downloading the app from the iTunes or Google Play store and registering.

Second, grow your audience by following other Snapchat users. You can type in specific usernames in the Snapchat search, search Google to find brands and celebrities, and you can use social media networks to find Snapchat users. Use your existing social media outlets, such as Facebook and Twitter, to send shout outs to your current followers to follow you on Snapchat. You can also look up snapcodes by category on Snapcodes.com. Don’t forget to create your own snapcode and market it!

Third, feed your followers. “There are two ways to keep your audience engaged with your business on Snapchat: creating stories and sending snaps. Think of stories like public tweets that people who have added your Snapchat account as a friend can see in their stories under Recent Updates. Any photos or videos that you add to your story will be compiled into one update for your friends to view an unlimited number of times until the photos and videos expire in 24 hours. Snaps are more like private messages. They are meant to be watched only once, although you can replay snaps once within 24 hours.”

It is important to note that Snapchat’s minimum budget for advertising on the platform is $700,000. Unless you a big brand with a huge marketing budget, you should focus on growing your Snapchat following organically by creating engaging content and leveraging the vast reach of influencers.

Social media influencers are gold for small business. Shaun Ayala recommends, “Use Influencers to recommend your account. Have them take over your account, but let the influencer create content based on your goal and give them full control on how to execute. Don’t hesitate to reach out to a Snapchat Influencer you think would fit with your brand or goal, or connect with an agency (that) specializes in Snapchat (to tap) into the network they’ve built with the Snapchat community of influencers.”

In closing, do not ignore the power of Snapchat. If you want to reach younger demographics, it is the golden key. Below is a great “how to” video by Alex Beadon about Snapchat for Business. Check it out!

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2 thoughts on “Want to reach Gen Z? Snapchat it!

  1. Duckworth Media says:

    It’s been amazing to watch the growth of SnapChat over the past several months, especially from a business standpoint. I can definitely see where SnapChat could be an impactful tool for retailers and small businesses. As a marketer in the transportation industry, I am still trying to figure out a way to use it for our line of work. Other than using it for advertising, I am not sure where we would start just yet! I am anxious to watch the continued growth of this platform to see just where it heads over the next few months. – H

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  2. My guess is that Snapchat is on its way to becoming the a key element in the marketing mix for millennials and Gen Z. With 100 million daily active users, who are predominately between 13-34 years old, it is a perfect platform for many brands. http://www.fastcodesign.com/company/snapchat

    Live Stories, one of the features of Snapchat has become popular enough that more people watched the Snaps on the 2015 MTV Music Awards than actually watched the event on MTV. Snapchat also announced that more people watch college football on Snapchat with Live Story than on television and their Discover channels have more viewers than most cable TV channels. http://www.fastcompany.com/3051612/innovation-agents/media-tech-and-advertising-to-snapchat-i-aint-afraid-of-no-ghost

    Brands continue to fine-tune how they present their brand on Snapchat. Coca-Cola learned quickly they had to adjust their messaging when their snaps performed poorly during high profile events such as Snapchat’s Live Story for the NCAA Final Four tournament. The re-designed strategy paid off. Snapchat’s back-to-high-school story featuring scenes from kids’ first day of classes, had a completion rate for a Snapchat-exclusive 10-second Coke spot shot up to 54%.

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