Video killed the 140-character text star


Is Viacom’s recent advertising deal with valued messaging service, Snapchat, a sign that video is poised to become the social media norm? According to a recent Wired article, “Snapchat is nearing an inflection point—the moment it tips from niche youth product into the mainstream, much as Facebook did in 2007.”

The Social Times suggests that brands that stick to text-based social media such as Twitter and Facebook will soon start struggling. High-performing brands are quickly embracing the power of social video platforms such as Snapchat and Instagram.

What is driving the obsession with video as a preferred form of communication? Millennials certainly set the stage for our video-obsessed culture, but Gen Z has solidified video’s place in social communications. In a recent New York Times article, Hannah Payne, an 18-year-old U.C.L.A. student and lifestyle blogger said, “We are the first true digital natives. I can almost simultaneously create a document, edit it, post a photo on Instagram and talk on the phone, all from the user-friendly interface of my iPhone. Generation Z takes in information instantaneously and loses interest just as fast.”

Gen Z’s digital natives spend the most amount of time on video social networks like Snapchat while spending the least amount of time on desktop computers. The digital revolution continues to evolve, and the communication preferences of this young generation cannot be ignored. Will video kill the 140-character text star?



2 thoughts on “Video killed the 140-character text star

  1. Twitter seems to be trying to reach the masses with the goal to gain more users, but it doesn’t seem to know the path to get there. Recent changes just in the past 2 months have been announced. These have included expanding the 140 character limit, changing the algorithm that is used to display new content, and introducing autoplay video ads. Twitter feels the platform is confusing to use and by making these changes will make it easier to gain new users. Personally, it appears their target audience seems to be older generations and making the platform more marketable to advertisers. To me these changes don’t speak to younger generations. Twitter needs to determine how to connect with GenZ and young Millennials or I agree with you, the future for the platform appears bleak.

    Content detailing these recent changes:


  2. I think video will stay relevant with the younger generations. However, just as Tumblr is popular with a younger crowd, that younger crowd will grow up. My prediction is that video will stay relevant, but this younger generation will come to appreciate social sites such as Facebook as they get older. Facebook is currently the social platform for keeping up to date with friends and family while other sites, such as Tumblr and Instagram, are more for sharing things that users connect with personally. As time goes by, text-based posts seem to become more important.


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