How live-streaming video is changing life as we know it

You have probably heard of the live-streaming video apps Periscope and Meerkat. These type of live-streaming services are on track to change life as we know it. Periscope, owned by Twitter, is a platform that allows users to broadcast video from anywhere to anywhere in the world. It was introduced to the world in March of 2015. On the same day it launched, an explosion caught New York City by surprise. Within seconds, Periscope feeds were aflutter with live streams of the incident.

PeriscopeNYC

On January 12, 2016, Twitter announced that Periscope broadcasts will now stream live on Twitter feeds.

This groundbreaking news is setting the stage for a complete overhaul of news reporting and broadcast communications. Om Malik for Fast Company notes, “The 65-year-old broadcast television experience is being reinvented for our mobile world. Smartphones bring interactivity, immediacy, and engagement to our traditional ways of consuming video.”

Screen Shot 2016-02-08 at 5.40.12 PM

Are you ready to start streaming? Below are some Periscope pro tips from CNN. Enjoy and stream on!

Periscope: Top Tips

  1. No need to turn your phone — the app is optimized for vertical video.
  2. Stream something you have a unique view of. Top of a mountain? Exclusive event? Remote city? Yes, please.
  3. …But don’t broadcast anything you don’t have permission to show! (This means you, Game of Thrones fans.)
  4. Let viewers direct the broadcast. Answer questions; show them something again if they’ve missed it.
  5. Archive your broadcasts so people can view them up to 24 hours after they were live.
Standard

One thought on “How live-streaming video is changing life as we know it

  1. Hi, Brenna.

    Facebook recently introduced a video-streaming app that is available on Android phones. Users can share the videos by tapping the “What’s on your mind?” button at the top of the news feed and selection the Live Video icon. Users will be able to see friends’ interactions and several statistics. The users also can save the videos on the timeline to view later. People also can subscribe to live videos via the news feed.

    The difference between Facebook’s app compared to Meerkat and Periscope is that Facebook’s is more of a permanent video, while the other apps delete the videos after 24 hours. The Facebook Live videos are said to appear quickly in your feed and include push notifications that send alerts of the broadcast to those who have recently interacted with the page (Majaski, para. 11).

    Please read my blog, “Building for the Moment,” which discusses how relevant mobile searches are in marketing, at http://picaspeak.com/2016/01/17/building-for-the-moment

    REFERENCE:

    Majaski, C. (2016, Feb. 26). “Facebook live-streaming video launching on Android next week.” Yahoo! Tech. Retrieved March 2, 2016, from https://www.yahoo.com/tech/facebook-live-streaming-video-now-003507265.html

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s